Generations

Clash In Values

VALUES IN… BUILDERS BOOMERS XERS N-GEN
MOTHER Homemaker Working Mother Single Mother Single Mother/ Father
FAMILY Close Family Dispersed Family Latchkey Kids Looser Family Structure
MARRIAGE Married Once Divorced/ Remarried Single Parent Undetermined
HAIR Short Hair Long Hair Any Style Hair Bleached/ Spiked
CLOTHES Formal Casual Bizarre Anything Goes
MUSIC Big Band/ Swing Rock ‘n’ Roll Alternative, Rap Very Diverse
MONEY Save It Now Buy It Now Want It Now Get It Now (online)
PURCHASING Purchase w/ Cash Purchase w/ credit card Struggling to Purchase Purchase Online
MARKETING Ford Marketing Concept GE Marketing Concept Ignored Market Interactive Global Market
HIGH-TECH Slide Rule Calculator Computer Internet
WORK STYLE Team Work Personal Fulfillment Tentative/ Divided Loyalty Networking
WAR Win a War Why a War? Watch A War Winless War
MORALS Puritan Ethics Sensual Cautious Tolerant

 

 

 

 

 

 

 

 

——-Millennials- http://www.pewsocialtrends.org/files/2010/10/millennials-confident-connected-open-to-change.pdf

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s